Financial KPIs

Changes to KPIs this year
We have updated some of our KPIs to more accurately reflect our strategic priorities.

New KPI
AutoSave Live KPIs: our investment into growing the AutoSave business is a key strategic priority for the Group. The growth in live customers is a key metric demonstrating consumer appetite for the proposition.

KPI removed
Number of partners: we work with a broad range of partners across many categories; however, the total number does not provide a reflection of the strength of these relationships.

Definitions
During 2019 it was identified that interactions for the Gocompare.com website were not being fully captured and as a consequence reporting of this statistic was incomplete for both 2019 and 2018. An alternative source for tracking interactions has now been put in place and interactions for 2018 have therefore been restated to present this statistic on a consistent basis. Gocompare.com interactions for 2018 are now reported as 27.5m (previously 27.1m).

Savings made by customers
Savings include the following across the year:

(a) Car and Home insurance savings calculated by applying the average Consumer Intelligence reported savings per customer; and

(b) energy savings from the AutoSave segment across weflip and Look After My Bills.

APM Denotes alternative performance measure

GoCompare customer interactions
Customer interactions are defined as:

(a) for products where the quote process begins on GoCompare, as each unique instance of activity within any half-hour period in which a customer initiates such a quote process, although they do not necessarily complete a purchase; and

(b) for the remainder of the Group’s products, each instance in which a customer clicks through to a partner website from GoCompare.

During 2019 it was identified that interactions for the GoCompare.com website were not being fully captured and as a consequence reporting of this statistic was incomplete for both 2019 and 2018. An alternative source for tracking interactions has now been put in place and interactions for 2018 have therefore been restated to present this statistic on a consistent basis. Gocompare.com interactions for 2018 are now reported as 27.5m (previously 27.1m).