We're on a mission...

We continue to innovate the price comparison industry, whilst building our auto-switching capabilities through AutoSave.

In 2019, we delivered our strategy through diversified revenue streams. Our opportunities and services are delivered through our award-winning brands.

A year ago, we had recently acquired MyVoucherCodes and weflip had just launched. Now we have four household brands that have gained traction and are revolutionising their industries.


GoCompare, a leading UK financial services, utilities and home services comparison website.

GoCompare has a central mission – to be the people’s insurance champion – we are focusing on car insurance and utilising our extensive experience to ensure the customer is at the heart of everything we do.

In August 2019, we launched our innovative proposition, offering up to £250 free excess protection for car insurance customers; strengthening our position as the comparison service that looks after its customers at every stage of the insurance buying process. The early results are promising, with growth in traffic, conversion, brand preference and offer awareness since the television adverts first aired in early H2.


weflip and Look After My Bills: innovative switching services using technology to automatically switch people onto better energy tariffs.

As 2019 got underway, weflip had a phenomenally successful launch and gained momentum with strategic television advertising. Whilst our mid year acquisition of Look After My Bills has been an incredibly valuable asset to the business, surpassing AutoSave customer number expectations in the second half of the year.

Building our capabilities in energy, the acquisition of one of the fastest-growing energy savings services, Look After My Bills, means the GoCo Group now has a combined customer base across Look After My Bills and weflip in excess of 300,000 live customers.


MyVoucherCodes, connecting consumers with money-saving offers from the world’s leading brands.

Each week, MyVoucherCodes sends a variety of emails with the best selection of deals, vouchers and offers across fashion, restaurants, electronics, travel, beauty and more to its eight million email subscribers. With over 9,000 brands, MyVoucherCodes is the UK’s #1 online destination for free vouchers, discounts and deals. MyVoucherCodes continues to build on its inherent brand equity, and is growing in a crowded landscape.

Platform services

GoCo Group continues to find new ways to free customers from the boredom of sorting household bills. We are leveraging our SaveStack™ platform, to provide our four brands with great distribution potential through other brands. The competitive landscape has evolved, and we are tackling a significant opportunity by integrating our technology into leading banking apps.


live AutoSave customers


Q4 car insurance revenue growth on GoCompate


sales delivered to our partners via Rewards businesses

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Here at GoCo Group, our staff are at the heart of our business. That’s why we make sure that they are at the top of their game. We support our people, not only through their professional development and clear career pathways, but their work-life balance; staff health and wellbeing are key to both individual effectiveness and the success of our businesses.

We embrace the paradox of individuality and Group identity; we encourage all staff to be their authentic selves, to amplify, innovate and challenge themselves in a trusted environment. We have highly engaged and loyal employees, contributing far more than ‘business as usual’; our people help us to fulfil our mission.

We're a home for talent

In the last 12 months we’ve focused on several key areas that span diversity and inclusion, and introduced several initiatives designed to help the Group become a home for the most talented people based solely on merit. We rolled out Company-wide unconscious bias training, implemented blind CVs in the recruitment process and introduced monitoring software to ensure job descriptions and job adverts aren’t inadvertently off-putting. Our people are our competitive advantage; naturally we want fresh and agile teams, built with talented and energised people to drive our inclusive business into 2020.

Our parental leave policies are unrivalled

Understandably, we are very proud of our enhanced parental leave policies, which are unrivalled. In 2019, we were referenced in the House of Commons and the Welsh Assembly for both our parental leave and flexible working policies; we enable those taking maternity, shared parental or adoption leave to receive up to nine months at full pay, and those taking paternity leave to take four weeks at full pay. We have had 100% of new fathers adopt the enhanced paternity leave policy, some of whom have also taken shared parental leave. All employees taking adoption leave have taken the full nine months and all new mothers took at least the fully paid nine months maternity leave. Retaining talent is important for us; we support staff so they can take the time to be a primary care giver, and know there is a career waiting when they come back.

Addressing the skills gap

The GoFurther Academy is an initiative that will enable the existing workforce and prospective students to develop and progress in their careers. The breadth of opportunities within the Academy demonstrates our continued commitment to developing our local talent pool and helps shape and grow the tech community in South Wales.

Working patterns that add value

We are upfront about our commitment to flexible working and this has transformed our business for the better; it has enabled us to attract the best talent, in varied working patterns and not restrict our staff to traditional full-time, set hours. We saw an increase in female applicants in the last 12 months; there was an upwards trend from c.40% female applicants to c.58% female by year end. We believe flexible patterns support modern ways of working that will benefit the UK economy if adopted as a ‘normal way to work’. We encourage all our staff to work in patterns that add value to their life outside the workplace, as work-life balance is so important to the wellbeing of our team.


applications for our degree apprenticeship


STEM mentors giving guidance on career pathways


trainee software engineer degree apprentices

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Whether our customers are looking to find the right insurance policy, energy tariff or good deal on something they want to enjoy, GoCo Group has the answer – and it’s all thanks to our proprietary tech platform, SaveStack™.

How our tech makes things easy

Through development of our proprietary technology platform, GoCo Group is transforming into a modern technology and data-led business, based on cloud services, big data and automation.

Whether it’s our real-time quoting engines which power comparison, our dynamic switching platforms that flip you to a better energy provider or our easy-to-integrate platforms for our B2B customers; our platforms will always be built for cloud scale, fast to deploy and based on insights.

We can innovate at speed and reach consumers wherever they are, however and whenever they want, including through brands outside of the Group.

Data gives us a 360° view of the customer

Our award-winning Group Data Platform is central to SaveStack™, allowing us to better tailor the offerings to our customer – through enhanced customer insight – across all brands. We are on a mission to use data to give our customers and partners the power to make informed decisions.

For all our businesses, data is a strategic asset.

Tech-enabled, people-powered

Continued investment in top talent has seen us strengthen our dedicated data science, engineering and tech teams. Our Engineering squads are led by product owners who are consciously crafting the sprints, setting direction and the overall pace of delivery. We continue to invest in the longevity of our talent pool through our GoFurther Academy and have seen improvements in the retention of our people.

Customer-focused experiences

We always view things through the lens of the customer, doing everything we can to understand them and what they are trying to do. That’s where good design and UX are crucial. To make the technology disappear into the background so what a customer experiences is fantastic, regardless of what mobile device, browser or web page they are on.

Platform services

In 2019 we partnered with both Virgin Money UK PLC and Bud, to bring market-leading energy switching to their customers.

Virgin Money UK’s digital banking service, B, has over 300,000 users nationwide. Of the B customers with energy direct debits, 76% are currently with one of the UK’s ‘big six’ energy suppliers, so there is a substantial opportunity for its customers to save money by switching. Powered by SaveStack™, customers can quickly and easily find and switch to better energy deals, all within the B mobile banking app; customer details are used to pre-populate a lot of the questions needed to carry out an accurate comparison, making the process as hassle-free as possible.

"Partnering with GoCo has allowed us to deliver a new digital experience which goes beyond banking. The GoCompare app allows our customers to save money on their energy bills in the convenience of their banking app."

Sam Bedford
Head of Open Banking & New Ways of Working, Virgin Money

"We are customer obsessed to help ‘people save more time and money’ and this simple mission is central to how we are evolving SaveStack™ to be built as our modern, robust and flexible platform architecture, to enable rapid innovation around business models and for our highly skilled teams to be brilliant in product and engineering."

Seb Chakraborty
GoCo Group CTO


customer data profiles collected to continually improve our proposition


visitors every month across our sites


Virgin Money plc digital bank customers have access to switch energy tariffs in their banking app, using our SaveStockTM platform

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