Creating long-term value



  • Established and leading brands in comparison and discount codes through GoCompare and MyVoucherCodes
  • Two leading distinctive brands, in the form of weflip and Look After My Bills, targeting the exciting opportunity for automated savings

Product Development

  • Customer-led product development to provide the best experience for consumers and improve conversion


  • Transformation into a tech-led business
  • Proprietary technology platform, SaveStack™, that enables us to innovate at speed and reach consumers wherever they are


  • Deep partner relationships with direct providers and trusted third parties, closely integrated to minimise friction
  • A relentless focus on winning partner trust to help unlock greater collaboration and innovation

Our People

  • Our people are what make us and that is why they are pivotal to what we do and our success as a Group
  • We continue to grow the team, strengthen existing skill sets and build out internal capabilities in areas identified for future success


  • Whether it’s customers or employees, investors or partners, our first goal is to make GoCo Group a compelling and attractive proposition to our stakeholders



  • Once we’ve managed to attract a consumer to the GoCo Group, we need to educate them on saving money whilst providing a best-inclass customer experience, and ultimately enable them to derive value from our proposition
  • This approach to providing a best-in-class service is equally valid for all our stakeholders from returning value to our shareholders to developing our employees
  • Our partners benefit from engaged, pre-qualified customers, highly effective acquisitions and additional customer insight we can provide


  • The final step, and one of the most important, is retention
  • Any loss, whether of a customer, an employee, a partner or the support of a regulator has an effect on the Group so we aim to retain trust and advocacy among all of them
  • By continually focusing on ensuring all our stakeholders receive a leading experience with the Group, we aim to ensure they return year after year

Creating value for our stakeholders


  • Secure, quick and easy ways to save time and money across more of the right products
  • Ongoing product development centred on doing the right thing by the customer
  • GoCompare launched their free £250 excess offer for car insurance, to help customers where they need it most
  • Innovative AutoSave business to grow the switching market and help save more customers even more money

Savings made by customers



  • Exciting opportunities to motivate and inspire our employees that focus on continual professional development and cross-skilling
  • GoFurther Academy enabling existing workforce and prospective students to develop and progress their careers
  • Flexible working patterns that enable employees to add value to their life outside the workplace

Employee engagement completion rate



  • A compelling investment proposition aiming to deliver long-term shareholder value
  • Extensive programme of investor engagement with access to Directors and senior leaders who can articulate the vision and strategy in the context of the latest financial results


Investor meetings in 2019


  • Supporting our partners in acquiring the right number of customers, with the right profile and at the right price
  • Significant investment in our data capabilities to provide greater insight for partners and in our anti fraud programme to reduce potential fraudulent policies for our partners


fraudulent quotes blocked


  • Close cooperation and collaboration with all key regulators to ensure we are always doing what’s best for the customer
  • The Group is well placed to help regulators overcome a number of issues they are trying to address (eg Competition and Markets Authority and Financial Conduct Authority looking at the ‘loyalty penalty’ or the introduction of an energy price cap by Ofgem)

Fines or enforcement action